Long-term Shopify Plus development for KeySmart — compact key organizers, SmartCard trackers, and MagConnect accessories. Performance sprints, checkout CRO, and automations that compound D2C growth.
Industry: Consumer Products · EDC AccessoriesPlatform: Shopify PlusDuration: Ongoing · 2+ years
KeySmart (getkeysmart.com) builds premium key organizers and smart trackers — KeySmart Classic/iPro/Air, SmartCard (Find My / Android Find Hub), MagConnect, and everyday-carry tools. As a product-led D2C brand, site speed and checkout completion directly affect revenue. They needed an embedded Shopify Plus team for continuous performance and CRO — not one-off fixes.
Slow TTFB and Core Web Vitals were taxing paid traffic efficiency. Mobile checkout drop-off leaked revenue, and manual marketing/fulfillment workflows slowed the ops team. KeySmart needed a partner who could run experiments monthly while hardening the Plus stack.
Slow TTFB impacting Core Web Vitals and ad efficiency
Checkout drop-off on mobile for accessory and tracker kits
Manual workflows slowing marketing and fulfillment ops
Need for ongoing CRO experimentation with clean analytics
Theme and app debt accumulating across campaigns
Our Solution
How Expound Coderz delivered
Expound Coderz embedded as the dedicated Shopify Plus team — running performance sprints, checkout UX experiments, Shopify Flow automations, and a predictable monthly release cadence tied to conversion KPIs.
Server-side and theme performance optimization for TTFB
Checkout UX experiments and funnel analytics
Shopify Flow and third-party automations for ops
Monthly CRO and release cadence with prioritized backlog
App/script hygiene to protect Core Web Vitals
Approach
How we worked
Performance baselineMeasured TTFB, LCP, and script cost; removed bottlenecks in theme and apps.
Checkout CROMobile checkout experiments focused on completion and AOV.
Automation layerShopify Flow and integrations to reduce manual ops work.
Experiment cadenceHypothesis → ship → measure loop for PDP and funnel pages.
Partnership rhythmSprint planning, reporting, and shared ownership of speed + conversion.
Results
Measurable impact
Dramatically improved TTFB, higher checkout completion, and a reliable long-term development partnership powering KeySmart’s D2C growth across organizers, SmartCard, and accessories.
+35% checkout completion from UX and Plus optimizations
~72% TTFB improvement versus pre-optimization baseline
Ops automations reducing manual campaign and order work
2+ years of continuous Shopify Plus partnership
Healthier Core Web Vitals supporting paid acquisition
+35%Checkout completion
-72%TTFB improvement
2+ yrsActive partnership
FlowOps automations
"I have worked with Expound Coderz Pvt Ltd for almost one whole year across multiple design and coding projects. They do great, and are very professional."
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