Enterprise Shopify Plus rebuild for Performance-PCs (PPCS) — 100K+ component SKUs, complex configurables, and high-traffic scaling with custom ERP and inventory integrations.
Industry: Computer Hardware · PC ComponentsPlatform: Shopify PlusDuration: 8 months
Performance-PCs.com (PPCS) is a specialty PC hardware retailer known for cooling, fittings, radiators, and enthusiast components. The catalog is deep, technical, and constantly changing — with configurables, kits, and vendor-specific attributes that break naive migrations. They needed Shopify Plus to scale traffic and ops without losing order history or B2B-ready workflows.
Migrating a 100K+ SKU hardware catalog with complex configurables, custom pricing, and hundreds of thousands of orders is an enterprise cutover — not a theme install. Magento-era complexity, integration dependencies, and zero-downtime expectations meant every data batch and API contract had to be validated before launch.
100K+ products with complex configurables and kits
200K+ historical orders and customer records
Custom pricing, inventory, and ERP integration requirements
High-traffic launch risk for enthusiast and DIY buyers
Technical PDP data (specs, compatibility, fittings) must stay accurate
Our Solution
How Expound Coderz delivered
Expound Coderz designed a zero-downtime Shopify Plus migration: staged product/order pipelines with QA gates, configurable modeling, custom API middleware for ERP/inventory, load testing, and a launch war-room. The result is a B2B-ready catalog that scales under peak demand.
Phased product and order migration with reconciliation reports
Configurable and kit modeling tailored to PC components
Custom API integrations for ERP, inventory, and pricing
Load testing and performance hardening for launch day
Data architectureSKU modeling, metafield strategy, and migration batch design for 100K+ products.
IntegrationsMiddleware for ERP/inventory sync with idempotent jobs and failure alerting.
Validation & load testsParallel-run QA, order replay checks, and traffic simulations before go-live.
Cutover war-roomZero-downtime launch with DNS, redirects, monitoring, and rollback readiness.
Results
Measurable impact
Successful enterprise cutover with preserved customer history, a maintainable large catalog on Shopify Plus, and a platform that holds up under peak hardware demand. Performance-PCs continues to sell components worldwide from performance-pcs.com.
100K+ SKUs live on Shopify Plus with configurable integrity
200K+ orders and customers migrated with validation
Zero downtime at cutover for a live specialty retailer
Custom integrations keeping inventory and pricing in sync
Launch-ready performance for high-traffic campaigns
100K+SKUs managed
200K+Orders migrated
0Downtime at cutover
PlusEnterprise stack
"The Expound Coderz team is very good at fixing or solving most any Shopify or Magento issue. Very good team — highly recommended."
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