Performance Optimization — Speed, Core Web Vitals & Conversions

Fast websites rank better, convert more, and keep users engaged. I optimize Shopify, Magento, WordPress, and custom sites for improved LCP, CLS, and interaction performance—delivering measurable results.

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What you get

Website Speed Optimization

Reduce page load time, optimize critical rendering path, and improve first meaningful paint to increase engagement and lower bounce rate.

Core Web Vitals Fixes

Targeted fixes for LCP, CLS and INP so your site meets Google's performance thresholds and benefits from better search visibility.

Image & Asset Optimization

Convert images to WebP/AVIF, setup responsive srcset, lazy-load below-the-fold assets, and optimize delivery via CDN.

Code & App Cleanup

Minify and bundle CSS/JS, remove unused scripts, optimize Liquid or PHP templates, and reduce third-party bloat.

Server & Caching

Implement long-lived cache policies, enable CDN, tune server responses and suggest hosting improvements for reliability.

Performance Report

Before/after benchmark report including Lighthouse, PageSpeed Insights, GTmetrix scores and recommended next steps for maintenance.

Tools & Technologies

  • Audits: Lighthouse, PageSpeed Insights, GTmetrix
  • CDN & Delivery: Cloudflare, Imgix, Cloudinary
  • Build & Bundling: Webpack, Vite, Gulp
  • Platforms: Shopify, Magento (Adobe Commerce), WordPress, Custom React/Node

Optimization Process

  1. 1. Audit: Comprehensive performance audit & bottleneck analysis.
  2. 2. Strategy: Prioritised improvements with measurable KPIs.
  3. 3. Implement: Image, code, and CDN optimizations; remove bloat.
  4. 4. Test: Lighthouse, PageSpeed re-tests and cross-device checks.
  5. 5. Deliver: Final report, before/after metrics, and maintenance recommendations.

Expected outcomes

40–70% Faster Average reduction in page load time
↑ Lighthouse Improved performance & accessibility scores
Higher Conversions Improved UX & lower bounce rate

Delivering measurable improvements—real metrics provided in every final report so you can see the exact impact on speed and conversions.

Sample before & after (example)

Before

  • Largest Contentful Paint (LCP): 4.6s
  • Cumulative Layout Shift (CLS): 0.32
  • First Input Delay (INP): 250ms
  • Page size: 4.8MB

After

  • LCP: 1.6s
  • CLS: 0.03
  • INP: 45ms
  • Page size: 1.1MB
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